Nowadays, if you want your Internet marketing campaign to be a blast, you’ll need more than quality content. When it comes to Facebook marketing, your success will be driven by distribution as much as it is powered by content. So how do you reach more Facebook users – and we don’t mean just anybody but your TARGET audience- to show your content?
The following are five ways to advertise on Facebook more effectively:
1.Prioritize existing customers.
The more relevance an ad has to a prospect, the more likely it will be clicked. Therefore, you should always concentrate on your existing customers first. Like they always say, keeping old customers comes easier than bringing in new ones. According to research, Facebook Custom Audiences can lead to soaring ROI. So rather than exploring uncharted waters, start with the audience you have already met and who will probably find your message highly relevant.
2. Deliver ads to your fans.
Bringing ads to your fans can bring you up to 35% higher ROI over your non-fans. You may ask, why that wide a difference between these two audiences?
your fans have already liked your page, which means they have signified an interest in the products or services you offer. As with your custom audiences, this is one of the most qualified groups you can target.
3.Master Facebook’s Power Editor tool.
Under your Ads Manager, you will find the “Power Editor,” which lets you make ads faster and more effective than ever before. It’s the tool professional marketers use in delivering highly targeted ads, and it’s quite easy to learn. You just need time to get familiar with it, and then you can use it to gain a competitive edge.
4.Use Graph Search to know your audience more.
Facebook’s search is way more powerful than most anyone may have seen. With Graph Search, you will be able to find people, posts, and pages that are connected to your keywords. It’s an efficient way of discovering more potential ad targets.
5.Zero in on your target demographics with Audience Insights
Through Audience Insights, you can get more information about a certain audience, users who are already connected to your page, and Facebook users in general. Go to the top menu bar right next to “Demographics” to find useful information, such as pages your audience likes, where they are located, their household, the activities they usually join, and their buying habits. This is just about the best place to begin narrowing down your Facebook ad target audience.